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How Wix Session Recordings Can Fix Your Store’s Sales Problems

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Apr 28, 2025

3 min read

WIX Ideas Team

Tags: WIX Store Wix Analytics Session Recording Wix

If you've ever wondered why visitors aren't buying from your Wix Store, you're not alone. At Wix Ideas, we build powerful, conversion-focused websites with Wix and Wix Studio — and even we face the same questions when launching something new.

Recently, we took a deep dive into a game-changing tool: Wix Session Recordings. Spoiler alert — it opened our eyes in ways Google Analytics never could. 😳

Today, we’re sharing exactly how session recordings can help you understand your visitors, identify friction points, and boost your sales — even if you're setting it up for the very first time like we did!


What Are Wix Session Recordings?

Session Recordings on Wix let you watch real visitor interactions — from where they scroll and click, to where they get stuck, confused, or even frustrated (yes, rage clicks are real).


Think of it like a highlight reel of human behavior on your website.

While typical analytics tools show what is happening (like a drop-off at checkout), session recordings show you why it’s happening — by letting you visually follow the user's journey.


At Wix Ideas, we used Wix Studio to set up our store, and testing out session recordings for the first time was a game-changer!

💡 Pro Tip from Wix Ideas: You’ll need a Wix paid plan to unlock session recordings, but even the free plan gives you 10 recordings per month to test it out.

How We Set Up Session Recordings (Step-by-Step)

Here’s how easy it was to set up session recordings inside our Wix dashboard:

  1. Go to your Wix or Wix Studio dashboard.

  2. Navigate to Analytics & Reports ➔ Session Recordings.

  3. Enable the feature (you'll be prompted to authenticate and connect it to your account).

  4. Choose a Privacy Mode (Light Privacy is what we selected for testing).

  5. Start recording!


If you're on a free plan, Wix will remind you to upgrade for more features — but for quick testing, those 10 recordings are perfect.


We tested our Wix Ideas Shop (browse it here) by pretending to be a real visitor, clicking around, visiting product pages, tutorials, and more.


And yes — the recordings started capturing everything almost immediately!


What We Learned Watching Our First Session Recording

Seeing how visitors actually interact with your site is… humbling. 😅Here’s what we noticed:

  • Hesitation around product images: Visitors scrolled back and forth a few times before clicking — a sign we might need better product photography.

  • Confusion with navigation: Some users hovered over a menu but didn’t click — maybe we needed clearer labels.

  • Quick drop-offs: A few visitors left almost immediately from one of our tutorial pages — a hint we needed stronger call-to-actions there.


Without session recordings, we would have never spotted these subtle issues!

At Wix Ideas, we always say — data is powerful, but watching behavior is transformational.


Why You Should Try Session Recordings Today

If you run a Wix Store (or any kind of website built with Wix or Wix Studio), here’s why you need to try session recordings:


✅ See exactly where users get stuck

✅ Identify broken buttons, confusing layouts, or missing information

✅ Improve your checkout flow and boost conversions

✅ Make smarter design decisions based on real behavior, not guesses


Even with just a few session recordings, Wix Ideas found valuable improvements we could make right away.


And if you’re ready to upgrade your entire website experience, remember — we can help! 🙌


Learn More With Wix Ideas

At Wix Ideas, we’re passionate about helping you succeed with Wix and Wix Studio — whether you’re building your first store or scaling up your online business.

Here’s where you can dive deeper:


Don’t leave your website’s success to guesswork. Let Wix Ideas show you exactly what’s happening — and help you turn those insights into real results!


Final Thoughts

Session recordings are like having X-ray vision for your website. Once you start watching, you’ll wonder how you ever lived without it!


If you found this guide helpful, check out even more tutorials and step-by-step tips at Wix Ideas. We’re here to help you build better websites with Wix and Wix Studio — and create experiences your visitors will love.

Happy building! 🚀

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