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Web Design Trends To Avoid in 2023: A Guide to Aesthetic and User-Friendly Websites

Updated: May 10, 2023

Web design trends come and go, but some can quickly become outdated or harm the user experience. In order to create a website that is both aesthetically pleasing and user-friendly, it's important to be aware of the web design trends to avoid.


Web Design Trends To Avoid in 2023: A Guide to Aesthetic and User-Friendly Websites
Web Design Trends To Avoid in 2023: A Guide to Aesthetic and User-Friendly Websites

Here are five web design trends to steer clear of in 2023:


01. Autoplaying Video Backgrounds

Autoplaying video backgrounds can be distracting and disrupt the user experience. They also slow down page load times and consume a lot of bandwidth, which can be a problem for users with slow internet connections. Instead, consider using a static image or animation that complements your site's design.


02. Parallax Scrolling

Parallax scrolling creates a 3D effect as the user scrolls, but it can be confusing and disorienting for users. It also affects page performance and can make it difficult for users to navigate your site. Consider using other design elements, such as hover effects or animation, to add visual interest to your site.


03. Overuse of Pop-Ups

Pop-ups are often used to capture email addresses or promote products, but they can be annoying and disruptive to the user experience. They also have a negative impact on search engine optimization (SEO) and can lead to higher bounce rates. Instead, consider using other tactics, such as inline forms or promotional banners, to promote your products or services.


04. Stock Photography

Stock photography is often overused and can make your site look generic and unoriginal. Instead, consider using custom photography or illustrations that are unique to your brand and help to differentiate your site from others.


05. Complex Animations

Complex animations can be distracting and slow down your site's performance. They can also make it difficult for users to understand and interact with your site. Consider using simple, elegant animations that enhance the user experience, rather than detracting from it.


In conclusion, it's important to be mindful of web design trends and to avoid those that can harm the user experience. Autoplaying video backgrounds, parallax scrolling, overuse of pop-ups, stock photography, and complex animations are just a few of the web design trends to avoid in 2023. By focusing on creating a website that is both aesthetically pleasing and user-friendly, you'll be able to create a site that is both effective and engaging for your audience.

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