A well-designed 404 page can keep visitors on your website instead of losing them to frustration. If you're using Wix, you might be wondering how to create and customize a 404 error page that matches your brand. In this guide, Wix Ideas will walk you through the process of setting up a professional custom 404 page for both Wix Classic and Wix Studio websites.

Why You Need a Custom 404 Page on Your Wix Website

When visitors land on a 404 error page, it means they’ve tried to access a non-existent page on your site. Instead of showing them a generic, unhelpful message, a custom 404 page can:

✅ Keep visitors engaged instead of leaving your site.

✅ Guide users back to useful pages (home, tutorials, contact, etc.).

✅ Match your brand’s style for a professional look.

✅ Improve SEO by reducing bounce rates.

At Wix Ideas, we always emphasize the importance of user experience and SEO optimization for your Wix website. A well-crafted 404 page helps you achieve both!

How to Add a 404 Page to Your Wix Classic Website

If you're using Wix Classic, follow these steps to create and customize your 404 error page:

1. Add a New 404 Page

1️⃣ Log in to your Wix Classic dashboard.

2️⃣ Go to Pages & Menu > Add Page.

3️⃣ Select 404 Error Page from the left-hand menu.

4️⃣ Choose a pre-designed 404 template or create one from scratch.

2. Customize Your 404 Page

🔹 Add text explaining that the page doesn’t exist.

🔹 Insert a call-to-action (e.g., “Return to Homepage” or “Visit Our Blog”).

🔹 Include buttons or links directing users to key pages.

🔹 Use Wix’s design tools to match your branding.

💡 Wix Ideas Pro Tip: Hide the header and footer on your 404 page to keep visitors focused on your main message!

3. Publish and Test Your 404 Page

✔️ Click Publish and test your 404 page by entering a fake URL on your site.

How to Create a Custom 404 Page in Wix Studio

For Wix Studio users, the process is slightly different. Here’s how to do it:

1. Create a 404 Error Page in Wix Studio

1️⃣ Go to Pages > Add New Page.

2️⃣ Name it 404 Error Page.

3️⃣ Click on the page settings and go to SEO Basics.

4️⃣ Scroll down to URL Redirect and enter /error-404.

2. Hide the Header & Footer

1️⃣ Click on Global Sections.

2️⃣ Remove the header and footer from your 404 page.

3️⃣ Click Apply to save changes.

3. Customize Your Wix Studio 404 Page

✔️ Add a vector image or graphic that represents a broken link.

✔️ Include a short message (e.g., "Oops! This page doesn’t exist.")

✔️ Insert buttons linking to the homepage, tutorials, or other key pages.

✔️ Match the page design to your website’s branding.

💡 Wix Ideas Pro Tip: Add a search bar or recommended articles to help visitors find what they need.

Final Thoughts – Boost Your Wix Website with a Custom 404 Page

A custom 404 page is an essential part of a professional Wix website. Whether you're using Wix Classic or Wix Studio, following this guide will help you create a branded, user-friendly error page that improves your SEO and keeps visitors engaged.

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